Kevin Lo
With over 15 years of experience in strategic marketing management, I specialize in driving revenue, boosting conversions, and attracting targeted website traffic through data-driven insights, audience-building techniques, and real-time bidding strategies. I have had the privilege of working with top-tier companies and prestigious brands such as RBC, Canada Post, adidas, Abbott, Clinique, and Cigna. Committed to staying ahead of emerging trends and innovations in the digital marketing landscape, I continuously seek professional growth. My goal is to implement cutting-edge strategies that deliver exceptional results for clients and brands.Specialties
Digital Marketing Strategy
Comprehensive experience in crafting and implementing digital marketing strategies that align with business objectives. Proficient in using various digital channels, including SEO, SEM, social media, and content marketing, to increase brand visibility and drive customer engagement.
SEO & SEM
Expertise in search engine optimization (SEO) and search engine marketing (SEM) to boost organic and paid search visibility. Experienced in keyword research, on-page optimization, link building, and managing PPC campaigns to drive high-quality traffic and conversions.
Growth Marketing
Focused on driving customer acquisition, retention, and long-term value through data-driven growth strategies. Adept at identifying growth opportunities and implementing targeted marketing campaigns that deliver measurable results.
Data Analysis & Optimization
Strong background in analyzing marketing data to derive actionable insights and optimize campaign performance. Skilled in using advanced analytics tools to monitor key performance indicators (KPIs), improve conversion rates, and maximize return on investment (ROI).
Skills
Testimonials
Kevin is a seasonal digital marketer who is excel in all areas in digital marketing including SEM, Social, Programmatic Buy and more. He has excellent analytics skills and is very attention to details.He is an excellent multi-tasker who can work under tight deadline and pressure. I'd recommend Kevin for any digital marketing role without any hesitation.

Antony Yiu
Kevin illustrated to me that he had a complete grasp on user search behaviour within his regional market, which was expressed through tailored recommendations for the client, along with insights given during the campaign period. Co-ordinating eight regions for the campaign was a hard task, but having people like Kevin working within the team made it a lot easier and the campaign as a whole more worthwhile.

Emma Kieselbach
Kevin is a seasonal talent in digital marketing. You can count on him if you want your brand to be seen by consumers in the social digital world.
Kevin is an efficient working and very goal focused partner with whom it has always been a pleasure to work with. Apart from timely responsiveness, I valued his eye for the details while not losing the big picture. Great thanks for the business we did, we are doing and we will be doing!

Peter Schneider
Kevin is a very experienced search marketing professionals. We worked together on few projects including HK Arts Festival, and he achieved excellent result in those projects. He has a meticulous mind and willing to offer help to coworkers whenever it's needed.

Alan Ho
Kevin is a master of his craft. His expertise in paid search, excellent relationships with clients and uncanny ability to manage work with tight deadlines is admired by all who has worked with him. Truly a pleasure to work with.
Working with Kevin was effortless. His solid knowledge of search engine marketing enables him to contribute strategically as well as technically. He is always available for consultation and responded to my needs with practical solutions and implemented agreed upon strategies promptly. With utmost capability and professionalism, he brought us increase in PPC leads in the first month. His patience, responsiveness, and expertise are much-valued.
Kevin’s a great digital marketing talent. His passion & professional knowledges & skills’re the main driving forces of his career success.

Ralph Szeto