Kevin Lo

With over 15 years of experience in strategic marketing management, I specialize in driving revenue, boosting conversions, and attracting targeted website traffic through data-driven insights, audience-building techniques, and real-time bidding strategies. I have had the privilege of working with top-tier companies and prestigious brands such as RBC, Canada Post, adidas, Abbott, Clinique, and Cigna. Committed to staying ahead of emerging trends and innovations in the digital marketing landscape, I continuously seek professional growth. My goal is to implement cutting-edge strategies that deliver exceptional results for clients and brands.

Specialties

Digital Marketing Strategy

Comprehensive experience in crafting and implementing digital marketing strategies that align with business objectives. Proficient in using various digital channels, including SEO, SEM, social media, and content marketing, to increase brand visibility and drive customer engagement.

SEO & SEM

Expertise in search engine optimization (SEO) and search engine marketing (SEM) to boost organic and paid search visibility. Experienced in keyword research, on-page optimization, link building, and managing PPC campaigns to drive high-quality traffic and conversions.

Growth Marketing

Focused on driving customer acquisition, retention, and long-term value through data-driven growth strategies. Adept at identifying growth opportunities and implementing targeted marketing campaigns that deliver measurable results.

Data Analysis & Optimization

Strong background in analyzing marketing data to derive actionable insights and optimize campaign performance. Skilled in using advanced analytics tools to monitor key performance indicators (KPIs), improve conversion rates, and maximize return on investment (ROI).

Skills

  • Content Marketing
  • CRM
  • Demand Generation
  • Digital Marketing
  • Email Marketing
  • Google Analytics
  • Growth Marketing
  • Marketing Automation
  • Mobile Marketing
  • Performance Marketing
  • PPC
  • Project Management
  • SEM
  • SEO
  • Social Media
  • Web Analytics

Testimonials

Companies & Clients

Resume

Experience

2023 - Current
KL Digital Ltd.

Founder

Support clients in delivering comprehensive digital marketing solutions tailored to their unique needs. From strategy development to execution, our expert team is committed to driving impactful results. Our services encompass the full spectrum of digital marketing, including strategy, consulting, setup, execution, and ongoing optimization.

2022 - 2024
Dyversity Communications

Media Supervisor

Fostered strong client relationships, and drove customer satisfaction. Oversaw multicultural advertising initiatives, including SEM, SEO, Social, and Programmatic Advertising, with budget allocation across platforms. Developed data-driven strategies, trained support specialists, and optimized Facebook and Google Ads.

2019 - 2022
Kontoor Brands, Inc

Digital Marketing Manager

Collaborated with eCommerce and digital teams across 8 Asia Pacific markets. Led digital growth initiatives, identified opportunities, and proposed strategies to expand the brand's business in Asia. Advised on content updates, optimized processes, and enhanced consumer experiences to drive regional success.

2018 - 2019
Abbott

Digital Marketing Manager

Drove the brand's digital marketing strategy through strategic planning, tactical execution, and business analysis, ensuring all campaigns, including a website revamp, search engine marketing, CRM, content marketing, social media, and advertising were completed on time, on budget, and met KPIs. Successfully overachieved the 2018 member registration target by 30% and improved cost-effectiveness by reducing CPA by 65%.

2017 - 2018
Cigna

Digital Marketing Manager

Developed and executed digital marketing programs to enhance effectiveness in the Direct-to-Customer channel, achieving a 120% revenue increase year-over-year. Led the SEO project to optimize the company website’s content, keywords, and branding, resulting in an 88% traffic increase. Additionally, developed a marketing automation strategy that provided a unified view of the customer journey by integrating Salesforce Marketing Cloud with Google Analytics 360.

2015 - 2017
adidas

Manager Digital Marketing

Developed innovative, consumer-centric digital marketing strategies to drive optimal effectiveness and business growth for the brand. Managed all aspects of digital marketing, including planning, content strategy, eCommerce, social media, data and web analytics, promotional campaigns, and online marketing projects. Additionally, created customer engagement strategies across eight Facebook pages categorized by sport, along with YouTube, Instagram, WeChat, and Weibo channels.

2012 - 2015
Clinique

Digital Marketing Manager

Drove the brand's digital marketing strategy, encompassing website and mobile site management, social media campaigns, content marketing, and search engine marketing. Developed and executed strategies for the brand's Facebook page, resulting in a 140% increase in fans, a 54% boost in engagement, and a 40% rise in monthly reach within one year. Additionally, implemented online loyalty programs that expanded the database by 220% in the same timeframe.

Education & Certifications

The Chinese University of Hong Kong

Master of Science in New Media

Langara College

Diploma in Marketing Management

Google

Google Analytics Individual Qualification

Google

Google Ads Search Certification

Google

Google Ads Display Certification

Google

Display & Video 360 Certification

Meta

Meta Certified Digital Marketing Associate

GAFM

GAFM Certified FinTech Professional

Berkeley University

MicroMasters Marketing Analytics

Boston University

MicroMasters Digital Leadership

Shopify

Shopify Business Fundamentals

Digital Marketing Skills

Google Ads

100%

Meta Ads Manager

100%

Microsoft Advertising

90%

LinkedIn Ads

85%

Facebook Business Manager

80%

Reddit

80%

TikTok

65%

Pinterest Ads

65%

Analytics & SEO Skills

Google Analytics

100%

Google Tag Manager

100%

Campaign Manager 360

90%

Google Search Console

85%

Google Looker Studio

85%

SEMrush

85%

Google My Business

80%

Ahref

80%

Adobe Analytics

75%

Tableau

70%

HubSpot Analytics

70%

Contact

Get in Touch

kevinet@gmail.com

www.linkedin.com/in/kevinet/

Richmond, BC

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